Key Highlights
- SFRs offer accessible, scalable growth – ideal for building diversified portfolios with less intensive, hands-on management.
- MF can unlock higher income potential, but typically require more capital, infrastructure, and operational oversight.
- SFRs are well-suited to investors seeking steady returns without the complexity of managing multi-tenant properties.
- Current trends show sustained demand for rental housing, especially SFRs, driven by remote work, lifestyle shifts, and affordability constraints.
- SFRs provide flexibility and liquidity, often appreciating faster in high-demand suburban and peri-urban markets.
- MF may benefit from operational efficiencies, but SFRs offer greater tenant stability and lower vacancy risk in many markets.
- The optimal strategy can include both, but for accessible scale and long-term resilience, SFRs are increasingly the preferred choice for many investors.
Introduction
For investors looking to scale or diversify their real estate exposure, understanding the nuanced differences between asset classes is essential.
At Strand Capital™️, we focus on SFR, standalone homes such as traditional houses, townhouses, and condos. These assets offer compelling benefits: lower capital barriers, strong tenant retention, and the flexibility to build geographically diverse portfolios. We’ve seen SFRs deliver stable, long-term performance, particularly in supply-constrained, high-demand markets.
MF, such as duplexes, apartment blocks, and larger residential complexes, can unlock higher gross income and economies of scale. However, they typically require more upfront capital and operational oversight, making them better suited for investors with dedicated infrastructure or management teams.
Ultimately, whether you lean toward SFR or MF depends on your return objectives, portfolio structure, and appetite for hands-on involvement. This breakdown will walk through the real trade-offs, so you can align your strategy with both market conditions and long-term goals.

Single-Family Rentals (SFR)
Pros:
- Strong tenant retention: Families and long-term tenants tend to stay longer, reducing turnover and vacancy costs.
- Diversification: Easier to spread investments across different neighborhoods and markets to manage risk.
- Robust Buyer Universe: High demand from both investors and owner-occupiers keeps resale options flexible.
Cons:
- Vacancy Risk: Income stops when a single property is vacant.
- High Cost to Scale: Growing your portfolio requires purchasing many individual homes, which can be expensive and time-consuming.
- Time to Scale: Acquiring and managing multiple properties takes longer

Multi-Family (MF)
Pros:
- Economies of scale: Managing many units under one roof reduces per-unit operating costs and increases efficiency.
- Financing advantages: Larger properties often qualify for favorable loan terms based on total rental income.
- Cost Segregations: Ability to accelerate depreciation on components of the property can provide tax benefits.
Cons:
- Asset Risk: Having many units in one location means vacancies or issues can have a bigger impact on overall income.
- Market concentration: Often limited to specific urban areas or zoning, which can increase exposure to localized market shifts.
- Limited Buyer Pool: Resale opportunities may be narrower compared to single-family homes, affecting liquidity.
Market Trends Snapshot
- SFR momentum continues: Demand for single-family rentals remains high, driven by remote‑work trends and housing affordability challenges. Rent growth is still outpacing inflation despite cooling home‑price gains.
- Rising Rent Pressure: With mortgage rates elevated, a growing number of people are opting to rent rather than buy. This increased demand for rental homes is expected to drive moderate rent growth across both single-family and multifamily properties in the near term.
Conclusion
Both SFR and MF can serve as effective wealth-building tools. The best choice depends on your capital, management bandwidth, and long-term objectives. Many build balanced portfolios featuring both asset types.
Ready to Strategise Your Next Move?
Book a strategy call with our team and invest with clarity and confidence.